Charity President Peter Long writes in the Huffington Post


“Family holidays are a priority, not a privilege” Peter Long, Charity President and CEO of TUI Group states in this latest article on the Huffington Post.

I have vivid memories of being a child at the seaside – a particularly prominent and treasured memory involves my whole family. We were on a beach building sandcastles, and my father was handing flags to me to put on the top of them.

I’m sure my own memories will bring many of your own to the surface – the taste of ice cream that trickled down your chin in the heat, the smell of salt on the air, the heat of the sand in contrast to the refreshing sea. For most of us, simple moments like these have created lasting memories.

…it’s often these struggling families that need a break the most

For so many of us coveting such memories, we may find it hard to confront the reality that they are born from a position of privilege. Living in the 21st century in one of the most ambitious and successful economies in the world, it is almost unfathomable to contemplate that at least 1.46 million families – that’s 4.74million people in the UK – can’t get a break away together, even for a simple day trip. Continue reading