Social tourism is gaining traction in Scotland

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Fiona Hyslop, Cabinet Secretary for Culture, Tourism and External Affairs meets with families and business partners involved in the VisitScotland ‘ScotSpirit’ breaks initiative at the Glasgow Science Centre.

Over the past seven years the Family Holiday Association has been actively engaging with organisations in Scotland to promote the benefits of social tourism. There have been roundtable discussions in Edinburgh and Glasgow, debates in the Scottish Parliament, discussions with politicians from the main political parties and joint projects with charities across the country.

Now seventy families facing some of the toughest challenges life can bring will be able to enjoy a day out thanks to a new partnership between VisitScotland, the Family Holiday Association and Scotland’s tourism industry.

The pilot programme was launched at the Glasgow Science Centre by the Cabinet Secretary Fiona Hyslop who recognised the need for everyone to be able to have a holiday particularly people living in difficult circumstances .  I was particularly delighted to be able to meet and thank  Stewart Lorimer, Hilton Worldwide’s General Manager and Jannine Russell from Scotrail for their companies’ generous support and Lee Anthony of One Parent Families Scotland one of the partner organisations.

After an appeal by VisitScotland to visitor attractions, transport companies and other public bodies, over 300 people from disadvantaged backgrounds —including 200 children — will receive a much-needed break this October. Families from the West of Scotland will be among the first in Scotland to take part in the initiative. Continue reading

Social tourism could stimulate the rural economy

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A copy of the charity’s submission can be downloaded here.

The Family Holiday Association has submitted evidence to the UK parliament’s Environment, Food and Rural Affairs (EFRA) Select Committee for their newly launched inquiry into the role of tourism in supporting rural growth in England.

The charity highlighted the recent Department for Work and Pensions’ Households below average income report that asked people with a low household income to indicate the most important activities their circumstances meant that they were forgoing. The top activity by a considerable margin was “a week’s holiday for themselves and their children”. The survey found that 35% of parents wanted to do this and yet could not afford to do so. In addition, the report found that 900,000 pensioners aged 65 and over were in material deprivation in 2014/15 and that 37% of all pensioners wanted to take week’s holiday a year but cannot afford to do so. Again, taking a week’s holiday was top of the list of activities that pensioners in low income households most wanted to do.

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