Scottish Cabinet Secretary for Culture, Tourism and External Affairs Fiona Hyslop congratulated the ScotSpirit partnership work of VisitScotland and the Family Holiday Association during her keynote speech to the Tourism Society’s Symposium in Edinburgh last month.
ScotSpirit was VisitScotland’s £-multi-million international marketing programme that also contained an innovative social tourism programme that supported struggling Scottish families access hundreds of short breaks and day trips donated by over 30 tourism industry partners.
The programme is being repeated this year with increased numbers of partners and aims to help even more families.
The Scottish Government has recently asked civil servants to draw up a report for ministers on the potential of social tourism to impact on both well-being and the domestic tourism economy.
Evidence will not only be gathered from the experience of other European social tourism programmes it will also seek input from recent academic work on the multiple benefits of people accessing breaks away from home.