ScotSpirit, a campaign to give struggling families in Scotland a break.

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A ScotSpirit family enjoying Glasgow Science Centre

For me a holiday truly is a human right, not a privilege. We all know how it feels: the chance to unwind, relax, recharge, spend quality time with our loved ones away from the stresses and strains of life. It helps us cope, it helps us feel human.

Sadly, even a short break isn’t on the cards for many families. 1 in 3 families in the UK aren’t able to get a break and in Scotland alone, over 250,000 children live in relative poverty. For many of them, there’s no opportunity to share stories with friends of where they went, no opportunity to experience new places and learn new things together as a family.

That’s why the ScotSpirit Breaks are so important and why I’m so proud of their success. In just its second year, the initiative has enabled (and that really is the operative word, I think) 420 families in Scotland – that’s over 1,600 people, most of them children – to enjoy a short break or day out in their own country, an increase of over 60% on last year.

The ScotSpirit initiative is a partnership between VisitScotland and ourselves, The Family Holiday Association, and its success has been made possible thanks to the generous spirit of businesses within the Scottish tourism industry, which have kindly provided the accommodation, transport and visitor experiences for these families to enjoy.

Seeing the coverage on the BBC, in the Daily Record and other media outlets, I am reminded of how powerful collaboration can be in making positive change.

Watch the Wednesday 20th December 2017 BBC Reporting Scotland news item –

(Click images for links)






Two thirds of the families had never had a break together before, which for many of us will be really quite shocking. Yet it’s the reality for so many struggling families in Scotland. It is heartening to see the impact that these breaks are having: they impact positively on wellbeing by reducing stress, increasing confidence and the ability to cope with challenging life circumstances, while at the same time providing a chance for families to spend quality time together away from home and develop lasting happy memories. Continue reading