Social tourism as part of unemployment policies?

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Kostas and John McDonald, Director, Family Holiday Association

Konstantinos Kakoudakis’s academic paper Social tourism and self-efficacy has just been published by respected journal Annals of Tourism Research.

Working with Prof Scott McCabe at Nottingham University, Kostas undertook research with families we support where parent/s were long term unemployed. His research showed that our breaks created the conditions for people that helped them look for work (or other related activities) once they got back home. Just published in a respected tourism journal it helps to build the case for the tangible benefits of a break. Have also attached a report that he produced summarising his research nicely.

The research shows that breaks give parents the space to think about things away from their day to day environments and the act of preparing, managing and going on the break gives them the belief (self-efficacy) that they are able to achieve things in other areas of their lives.

Our charity is always happy to encourage and facilitate research into the benefits of social tourism. We do our best to maintain a database of all English-language research into this area here on the Holidays Matters website.

Research Highlights

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“A Million Smiles” campaign reaches £1m target

Image5Two years ago TUI UK & Ireland set themselves a target to raise £1m for the Family Holiday Association. After 24 months of countless marathon runs, on board coin collections, cake sales and sky dives they did it!

To mark the occasion, a short video has been put together and is being distributed throughout the company. You can view it here –

http://bit.ly/TUI_MillionSmiles_Thankyou

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Wales talks about social tourism

Social Tourism Roundtable, 5 April 2017 at School of Management, Swansea University

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April saw the first roundtable discussion on social tourism in Wales, Professor Nigel Morgan, Chair in Visitor Economy Management at Swansea University, brought together a wide range of interested organisations to discuss the benefits and issues around social tourism.

The group included Mari Stevens, Marketing Director, Visit Wales and Wales’ deputy chief medical officer Dr Chris Jones.  David Stephens from the Welsh Government and Lee McRonald of Visit Scotland together with John Kinnear, the Family Holiday Association programme manager, gave a presentations.  Pdf copies are available below –

Social Tourism – The situation in Wales

Social tourism and VisitScotland

Discussion Points covered during the meeting included
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Scottish Parliament debates social tourism

The work of the Family Holiday Association was given top billing during a recent debate in the Scottish Parliament. 

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Fiona Hyslop, Cabinet Secretary for Culture, Tourism and External Affairs introducing the Inclusive Tourism debate – Tuesday 14 March 2017

Following VisitScotland’s successful ScotSpirit campaign last year and the social tourism pilot in Glasgow last October, the Scottish Government scheduled the following motion for debate that began –

“That the Parliament recognises the vital role that tourism plays in Scotland’s prosperity, not only in its direct economic impact, but in the many ways that it can help to tackle the inequalities that exist in society; notes the recent collaboration by VisitScotland, the Family Holiday Association, Historic Environment Scotland and the many industry partners to provide ScotSpirit Breaks for families in difficult circumstances, which has shown the positive impact that the industry can have on improving the lives and life-chances of people who are not able to step outside their everyday routine…” My emphasis.

The following video is only a small portion of the debate that lasted over two and a half hours and garnered cross-party support.

The full debate can be seen here and the transcript can be downloaded here – Official Report 14 March 2017. Continue reading

Such a lot has happened in the past 15 months

Searching through Google can throw up some interesting results; well, in this instance, for me anyway.

As part of constructing a brief for our work in Scotland I happened across a YouTube clip of me speaking at our charity’s 2015 Holidays Matter conference at the Excel Centre in London.  It’s footage I had not seen before.

The conference was held during that year’s World Travel Market and a WTM cameraman appeared and asked what we were doing.  I recall having the microphone thrust into my hand and being asked to talk about the event.

Looking at the video – which is only 15 months old – reminds me of how far we have come in such a short period of time, particularly in our relationship with VisitScotland.

Because shortly after the conference we were invited to partner VisitScotland in their huge ScotSpirit campaign and we also went on to successfully complete the Glasgow pilot programme.

And only last week John Kinnear, our Programme Manager, and I travelled to Glasgow to participate in a VisitScotland roundtable; the aim of which was to discuss how best to take social tourism forward north of the border.  The most significant outcome of the meeting was an agreement to see the essence of the ScotSpirit campaign repeated in 2017 but on a much expanded scale.

At a meeting immediately following the roundtable, Fiona Hyslop the Scottish Cabinet Secretary for External Affairs announced that on Tuesday 14 March there is to be a debate in the Scottish Parliament on “inclusive tourism” and that social tourism and our work with VisitScotland was to feature heavily in the debate. Exciting times.

Look out for news of the March debate and its outcome.

Social tourism in the UK – a short history

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Social tourism, as a term, is not well known in the UK and is even less understood. 

But actually helping people access a break is a long-established practice here; indeed, a recent on-line social tourism survey carried out by the University of Nottingham and the University of Exeter of the not-for-profit sector in England and Wales alone showed that upwards of 600 registered charities provided, as part of the help they offer to people, support with breaks and day trips.

“To give children a holiday in the country does not at once fit them to become either useful workers and desirable members of the community or healthy parents of a new generation, but it affords an admirable stimulus to all manifestations of their physical and moral progress.” The Lancet[1] June 1907

From the Industrial Revolution and well into the first part of last century, the more benevolent factory owners organised holidays for their employees and, even today, some employer and trade union schemes still exist. However, there is no equivalent to be found here in the UK to compare to the social tourism facilities and structures common in mainland Europe. Continue reading

Social tourism is gaining traction in Scotland

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Fiona Hyslop, Cabinet Secretary for Culture, Tourism and External Affairs meets with families and business partners involved in the VisitScotland ‘ScotSpirit’ breaks initiative at the Glasgow Science Centre.

Over the past seven years the Family Holiday Association has been actively engaging with organisations in Scotland to promote the benefits of social tourism. There have been roundtable discussions in Edinburgh and Glasgow, debates in the Scottish Parliament, discussions with politicians from the main political parties and joint projects with charities across the country.

Now seventy families facing some of the toughest challenges life can bring will be able to enjoy a day out thanks to a new partnership between VisitScotland, the Family Holiday Association and Scotland’s tourism industry.

The pilot programme was launched at the Glasgow Science Centre by the Cabinet Secretary Fiona Hyslop who recognised the need for everyone to be able to have a holiday particularly people living in difficult circumstances .  I was particularly delighted to be able to meet and thank  Stewart Lorimer, Hilton Worldwide’s General Manager and Jannine Russell from Scotrail for their companies’ generous support and Lee Anthony of One Parent Families Scotland one of the partner organisations.

After an appeal by VisitScotland to visitor attractions, transport companies and other public bodies, over 300 people from disadvantaged backgrounds —including 200 children — will receive a much-needed break this October. Families from the West of Scotland will be among the first in Scotland to take part in the initiative. Continue reading

Social tourism could stimulate the rural economy

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A copy of the charity’s submission can be downloaded here.

The Family Holiday Association has submitted evidence to the UK parliament’s Environment, Food and Rural Affairs (EFRA) Select Committee for their newly launched inquiry into the role of tourism in supporting rural growth in England.

The charity highlighted the recent Department for Work and Pensions’ Households below average income report that asked people with a low household income to indicate the most important activities their circumstances meant that they were forgoing. The top activity by a considerable margin was “a week’s holiday for themselves and their children”. The survey found that 35% of parents wanted to do this and yet could not afford to do so. In addition, the report found that 900,000 pensioners aged 65 and over were in material deprivation in 2014/15 and that 37% of all pensioners wanted to take week’s holiday a year but cannot afford to do so. Again, taking a week’s holiday was top of the list of activities that pensioners in low income households most wanted to do.

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Roundtable on social tourism – April 2016

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Members of the social tourism round table – April 2016

 

The Family Holiday Association is just one of a wealth of organisations in Britain working in the field of social tourism, improving access to breaks for those who cannot normally afford them, for a multitude of reasons.

But uniquely, over the years the Family Holiday Association has acted as a champion of social tourism, supporting research, working with partners and trying to explain both the social and economic value of social tourism.

The charity supported the All Party Parliamentary Group’s Social Tourism report, Giving Britain a Break, that was put together back in 2011 under the auspices of the Chairman, Paul Maynard MP.

We believe it is time to do a further push on social tourism. This was the purpose of the April round table during which we heard from a number of different groups who since 2011 have come on board and done some amazing work.  You can read the report from the meeting in Westminster here.

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Download the Social Tourism Round Table Report

Some of the key issues and actions that were raised are detailed below.

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