For the past 40 years, social tourism has struggled for recognition in the UK. What now?

While on a family break earlier this year, my wife, daughter and I were strolling along a Majorcan beach, its thin strip of white sand framed by pine trees, and we delighted in soaking up the utter idyll of it all.  It reminded me of how lucky we are to be able to enjoy the benefits of a break away from home.

Of course, working at the Family Holiday Association makes you especially aware of the importance of holidays.

But too many families – 2.2 million at the last count –  don’t have the wherewithal to experience even a simple few days away from home far less a holiday on a Mediterranean island. Or, put another way, every year some 5 million children are denied the opportunity to walk on a beach and feel the sand between their toes.

© Copyright Michael Powell. 17 Cow Lane, Tealby, Lincs. LN8 3YB. 01673 838040.

The implications of this for the families and children concerned and wider society have rarely registered on anyone’s policy agenda.  And yet considerable research confirms that time away from the stresses and strains of everyday life can help to build happier, stronger families. The charity has always understood that its work in helping thousands of families each year, could never, on its own, be enough to meet the need.

Holidays: the social need.

It was almost exactly 40 years ago, that a report, jointly commissioned by the English Tourist Board and the Trades Union Congress, raised the need for this lack of access to be taken seriously.  The report stated that “social tourism”, offering socially disadvantaged people the possibility of taking holidays and enjoying recreational activities at low cost, was one way of addressing this inequality.

“In view of the essential role of holidays, social tourism should be recognised as an important part of a general social responsibility to all of the disadvantaged groups which have been considered in this report.”

The report was promptly forgotten about. Continue reading

Scottish Government supports social tourism

170707FionaHyslop2Click picture to view video clip

Scottish Cabinet Secretary for Culture, Tourism and External Affairs Fiona Hyslop congratulated the ScotSpirit partnership work of VisitScotland and the Family Holiday Association during her keynote speech to the Tourism Society’s Symposium in Edinburgh last month.

ScotSpirit was VisitScotland’s £-multi-million international marketing programme that also contained an innovative social tourism programme that supported struggling Scottish families access hundreds of short breaks and day trips donated by over 30 tourism industry partners.

Click here to view clip of Fiona Hyslop’s speech.

The programme is being repeated this year with increased numbers of partners and aims to help even more families. Continue reading

Social tourism as part of unemployment policies?

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Kostas and John McDonald, Director, Family Holiday Association

Konstantinos Kakoudakis’s academic paper Social tourism and self-efficacy has just been published by respected journal Annals of Tourism Research.

Working with Prof Scott McCabe at Nottingham University, Kostas undertook research with families we support where parent/s were long term unemployed. His research showed that our breaks created the conditions for people that helped them look for work (or other related activities) once they got back home. Just published in a respected tourism journal it helps to build the case for the tangible benefits of a break. Have also attached a report that he produced summarising his research nicely.

The research shows that breaks give parents the space to think about things away from their day to day environments and the act of preparing, managing and going on the break gives them the belief (self-efficacy) that they are able to achieve things in other areas of their lives.

Our charity is always happy to encourage and facilitate research into the benefits of social tourism. We do our best to maintain a database of all English-language research into this area here on the Holidays Matters website.

Research Highlights

Continue reading

Wales talks about social tourism

Social Tourism Roundtable, 5 April 2017 at School of Management, Swansea University

Group photo2 - delegates Round Table - 5.4.17 (002)

 

April saw the first roundtable discussion on social tourism in Wales, Professor Nigel Morgan, Chair in Visitor Economy Management at Swansea University, brought together a wide range of interested organisations to discuss the benefits and issues around social tourism.

The group included Mari Stevens, Marketing Director, Visit Wales and Wales’ deputy chief medical officer Dr Chris Jones.  David Stephens from the Welsh Government and Lee McRonald of Visit Scotland together with John Kinnear, the Family Holiday Association programme manager, gave a presentations.  Pdf copies are available below –

Social Tourism – The situation in Wales

Social tourism and VisitScotland

Discussion Points covered during the meeting included
Continue reading

Social tourism in the UK – a short history

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Social tourism, as a term, is not well known in the UK and is even less understood. 

But actually helping people access a break is a long-established practice here; indeed, a recent on-line social tourism survey carried out by the University of Nottingham and the University of Exeter of the not-for-profit sector in England and Wales alone showed that upwards of 600 registered charities provided, as part of the help they offer to people, support with breaks and day trips.

“To give children a holiday in the country does not at once fit them to become either useful workers and desirable members of the community or healthy parents of a new generation, but it affords an admirable stimulus to all manifestations of their physical and moral progress.” The Lancet[1] June 1907

From the Industrial Revolution and well into the first part of last century, the more benevolent factory owners organised holidays for their employees and, even today, some employer and trade union schemes still exist. However, there is no equivalent to be found here in the UK to compare to the social tourism facilities and structures common in mainland Europe. Continue reading

Roundtable on social tourism – April 2016

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Members of the social tourism round table – April 2016

 

The Family Holiday Association is just one of a wealth of organisations in Britain working in the field of social tourism, improving access to breaks for those who cannot normally afford them, for a multitude of reasons.

But uniquely, over the years the Family Holiday Association has acted as a champion of social tourism, supporting research, working with partners and trying to explain both the social and economic value of social tourism.

The charity supported the All Party Parliamentary Group’s Social Tourism report, Giving Britain a Break, that was put together back in 2011 under the auspices of the Chairman, Paul Maynard MP.

We believe it is time to do a further push on social tourism. This was the purpose of the April round table during which we heard from a number of different groups who since 2011 have come on board and done some amazing work.  You can read the report from the meeting in Westminster here.

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Download the Social Tourism Round Table Report

Some of the key issues and actions that were raised are detailed below.

Continue reading

The number of children denied even a simple break has increased by a horrendous 25% to 5 million since 2005.

World Travel Market 2015, ExCeL, London – Holidays Matter Conference. John McDonald, Director Family Holiday Association
World Travel Market 2015, ExCeL, London – Holidays Matter Conference. John McDonald, Director Family Holiday Association

The Holidays Matter network held its annual conference at World Travel Market on Thursday 5 November 2015. My opening remarks cited some recent and eye-opening analysis of Office for National Statistics data by Professor David Gordon.

I would like to welcome you to the 4th annual Holidays Matter Conference here in the centre of one of the world’s largest travel trade exhibitions. An appropriate venue for an organisation that sees the travel industry at the very core of its work.

The Holiday Matters network currently consists of some 20 member organisations. Cumulatively these 20 organisations supported 150,000 people access a break last year with an estimated value of £5m. Although the Family Holiday Association has provided the initial support, we see the network and this conference as independent of the charity. It is a means of bringing like-minded organisations together to allow us share, to learn and to explore new avenues of working. That is the purpose of today. Continue reading

High praise for charity’s research partnership

Scott McCabe
Scott McCabe, Associate Professor in Tourism Management/Marketing

The Family Holiday Association has been closely involved with a number of universities over the past decade including Nottingham, Sheffield, Westminster and Surrey. While we might know intuitively the benefits of a break away from home, by looking at the impact more closely from both quantative and qualative perspectives can only add to the credibility of the charity’s arguments in favour of extending the reach of social tourism. Continue reading